A$AP Rocky x Klarna DOOH

For Klarna’s Drop Your Lockdown Look campaign, we launched a bold visual narrative starring A$AP Rocky — emerging from pandemic-era comfort wear into polished style with the taglines “Drop your lockdown look” and “Get smooth again.” The campaign delivered 1 billion earned media impressions within 24 hours, was featured in over 1,700 unique media outlets, and sparked a wave of social engagement through vintage giveaways, influencer transformations, and TikTok participation. The result was substantive brand momentum, including a surge to 1.3 million monthly app downloads in the U.S. during the campaign period.