Klarna
Klarna Earth Week Campaign
A sustainability-driven campaign translating complex climate initiatives into clear, engaging visuals
Art direction
Design
Art direction for Klarna’s global Earth Week initiative, spotlighting donation-matching, carbon tracking, and conscious shopping. The campaign brought clarity to complex sustainability topics through strategic storytelling and CGI crafted in collaboration with Studio Taktil, across app, social, and product storytelling.
Tangible results
The effort enabled Klarna to match consumer donations—turning SEK 100,000 in consumer contributions into SEK 200,000 for environmental causes. As part of the broader Give One initiative, more than 28,000 users have collectively contributed over SEK 3.4 million
- 28,000 customers
contributed - 3.4 million
SEK - 200,000 SEK
matched by Klarna
Art direction
• Storyboarding
• Creative development
• Sound design
Made in two colour ways
