AirUp
AirUp Motion ID
AirUp's revolutionary product – pure water flavoured through scent needed an expressive content creation toolkit in motion. A creative concept rooted in the dreamlike sensation of floating in water.
Branding
Design
Motion
Creative Systems
A flexbile framwork rooted in 5 motion principles
- 20 degree Angle
- Float
- Float Up
- Drop
- Space
Growth marked by clarity
- 3 years
company journey summarized in one film - 120M SEK
series A milestone - 1 narrative
unifying brand and product story
Services
1. 20° Angle
Principle → Execution
2. Float
Principle → Execution
3. Float Up
Principle → Execution
4. Drop
Principle → Execution
5. Space
Principle → Execution
