SWIFT Brand Creation
Brand identity, a new payoff and showroom design for a new generation of home lifts.
New ways to move
SWIFT set out to change how people see home lifts — making them an accessible, enjoyable and considered part of the modern home.
STUDIO MOTIV created the visual identity, coined the payoff “NEW WAYS TO MOVE” and designed the showroom. The work brought SWIFT’s ambition into words, graphics and physical space.
Services
Brand identity
Visual identity design
Brand applications
Verbal identity
“NEW WAYS TO MOVE”
Brand payoff
Showroom design
Spatial design
Signage and artwork
Website design
SWIFT microsite
Digital brand application
Proud tech
Swedish engineering became part of the showroom’s visual identity. Technical drawings of SWIFT’s lift and its individual components were enlarged, printed and hung as artworks — celebrating the precision behind the product and the design that makes it fit naturally into a home.
The identity in space
The illuminated SWIFT wordmark brings the identity into the showroom, with its horizontal lines extending around a clear panel.
Stockholm showroom
The SWIFT identity takes physical form in the Stockholm showroom, bringing the lift, signage and engineering into one space.
A digital expression
Microsite design for SWIFT, extending the visual identity into a digital introduction to SWIFT Pro and SWIFT Lite.
Brand applications
The SWIFT identity carried into everyday use.
Proud tech In detail
The engineering behind the lift becomes artwork in its own right.
Brussels showroom
Showroom design visualisations for Brussels, extending the SWIFT identity across two levels.
Hanoi showroom
Showroom design visualisations for Hanoi. Pink curtains, coloured glass, illuminated signage and engineering artworks bring the SWIFT identity into the space.
